Another big suggestion is finding small and easy ways to test business ideas and assumptions. I think this is implicit in your post. For example, if you have an idea for a digital course, you may do a free webinar on the same topic first. If you can’t get enough people to show up for a free webinar, then there probably isn’t enough interest for a paid product on the topic.
Take time out for good behavior. It's not uncommon to find yourself working 60- to 70-hour weeks. But the good thing is, if you want to sneak out and see a movie at two in the afternoon, nobody's going to tell you not to do it. You have that freedom and flexibility as a home business owner. It can be tempting to work all the time when you start seeing how successful your business has become, but know when to relax. You've already established a smooth-running business. Take a break every now and then so you don't get burned out.
Some firms outsource their customer service operations and many of these companies accept home-based contractors. You can start by signing up on freelancing sites such as Upwork to test the waters with this business idea first. If you’re already a CSR specialist with management skills, then you can form and lead a virtual team online and engage clients as a bona fide customer service company or, provide customer service training to such teams as well as individuals.
When I used to work at CreativeLive, I regularly paid $250-$500 (or even much more depending upon audience size) per episode for 90 seconds worth of advertisements on relevant podcasts like The Tim Ferriss Show, the #1 business podcast right now from the 4-Hour Workweek author, Tim Ferriss. The podcast has even helped Tim launch his latest New York Times bestseller, Tools of Titans to a wider readership.
It sounds too good to be true—getting paid to represent your favorite brands at events across the nation. But, if you have a friendly and outgoing personality (a growing social media following helps too), you can forge a potentially paid relationship as a brand ambassador with companies who want to reach other people within your community with this  side business idea. As a Brand Ambassador, you do anything from demoing the latest technology, to passing out free swag at music festivals, to going on nationwide tours, to pumping people up as a mascot, and more. Depending upon the gig, you can expect to earn anywhere from $18-$100/hr. You can get started as early as this weekend by joining the Brand Ambassador Facebook group for your nearest major city (e.g. join the "Brand Ambassadors of Seattle" group if you live in/near Seattle). Once you've been approved to the group, you'll get access to daily job postings from big brands and agencies with opportunities in your area. All you need to do is submit your resume and headshot to apply. For a step-by-step guide on how to get hired for the best gigs and the highest pay rates, I recommend checking out The Brand Ambassador Blueprint.
I spent an evening playing with the host's online demonstration. After 10 minutes, I worked out how to change the website template, pictures and text. In my haste, however, 10 minutes later I had to discover how to recover a broken website by opening and reading the manual for the first time. My wife will testify that this isn't something I do often. I was amazed how easy the program was to use. It is just like using MS Publisher or Google Docs and requires no knowledge of HTML coding.
I realised I wasn’t going to have time to approach every online directory to get my company listed, so now I also use Yell’s Connect product, which is separate from the advert that I’ve put up and costs £25 a month. They create directory listings for your company in all of the directories they have access to, and every day their computer system checks it to make sure that nothing’s changed; Google favours companies who have no discrepancy between their listings online. Now I’m listed at number two for the Yell search ‘Vets in Finchley’.
My biggest mistake has been in thinking that I cannot start building an email list because I am broke. The old adage, “it takes money to make money” can make you stop thinking creatively. Even without money to join programs, there are many webinars and podcasts where info is given away. You have to open your mind and admit you cannot do it alone, # 8, and apply “where there’s a will-there’s a way.” I am still struggling but I believe I will be like #Chris Hufnagel below sooner than later.

As you are planning to start your business, you have the time to think of possible scenarios of what could go wrong and how. But if you are already in the midst of running the venture, it is so easy to get caught up with the day-to-day tasks that you no longer have time to evaluate where it is going. Strauss emphasizes that “For your business to survive and grow if you are now in business, take stock occasionally and (re) evaluate how your spend your day.” This exercise will help you look at your business objectively, identify what is wrong with it, and find out how to remedy and improve the situation.
It’s not very engaging, or mentally stimulating, but taking online surveys through companies like Survey Junkie do pay  out (a little), believe it or not. Even if the payouts come in the form of Amazon gift cards, sites like Swagbucks can pay well. Just don't expect to make bank with this side business idea—I recommend combining it with another source of side income from this list of my best business ideas, and turning to surveys in your downtime when you need a little extra income.
Your business will experience normal fluctuations in its sales and profits; however there are some signs that should alert you to possible trouble. If sales are down consistently, do a customer service questionnaire or survey; or check if you have lapsed in your marketing efforts. If your cash flow is negative, meet with your accountant to see if you can cut back on expenses and pay down or eliminate any business debt. If you find you have too much business and are not ready to hire help or outsource work, consider adjusting your prices so you can work less and earn the same or more. Consult with your experts whenever a serious problem arises so you can deal with it before it gets worse.
4) Financial independence – When you learn how to generate profits online, you’re teaching yourself how to become financially independent. As you start selling products online successfully you can scale up your business. By repeating this process, you have the potential to create multiple streams of income. With an internet business, your income isn’t dependent on the number of hours you work. “To be successful online, you have to be nimble and evolve where the opportunities are. You have to layer revenue streams,” says Angelo Sotiro, CEO and founder of DeviantART.
Start with a very good checkout flow / payment gateway right from the start. I’ve spent too much time thinking I could whack some checkout together with PayPal and a (typical Dutch) bank payment system, but ended up with a lot of coding and hacking into WordPress to make it all happen. Actually, the right checkout still hasn’t been implemented #@!^&*^
Everyone (even kids and retirees) need to have some level of technical know-how to stay competitive and appreciate the marvels of the digital age. Just observe how learning sites like Codecademy, Treehouse, and Udacity continue to grow and you’ll understand the urgency of getting computer training for our generation (thus making it a great business idea to train others if you already have the skills). If you’re a techie, you can cash in on this need by offering lessons and tutorials within your neighborhood or across cyberspace through portals like YouTube or Udemy as a side business idea. You can even set up your own tutorial site with an interface for online payments.
According to a study by the Office of Advocacy of the U.S. Small Business Administration (SBA), America’s home-based sole proprietors generate $102 billion in annual revenue. With a steady rise in inflation and living expenses and less job security than ever, an increasing number of people are leaving their jobs to start home-based ventures. If you are ready to join these entrepreneurs, here are ten essential steps to turn your entrepreneurial dream into a successful home-based business reality.
Be genuine. Yes, your blog is supposed to make money. But you can’t make marketing pitches all the time. Focus on useful content so that your readers come to know, like, and trust you. Then they will naturally click on your advertising or buy the products you recommend. In this era of the internet and social media people are looking for authenticity.
The solution is simple: Buy traffic through PPC search engines. Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
If you know a thing or two about paid internet marketing and are comfortable with Google, a great way to make some extra income as a side business idea is to sign a freelance contract to manage a company’s Google Ad Campaigns, and gradually start bringing on more clients as your consulting business grows. Just be sure to brush up on all the right business slang and industry jargon that's pervasive in the online marketing world before you launch unprepared into this side business idea.

The first step in getting a top ranking in the search engines is to submit or suggest your site to them. In other words, you have to provide them with details about your small online business site. You want to make sure that the “spiders”–automated programs that crawl the web indexing sites for the search engines–find your site and include it in the search results.
Case in point: securities and commodities brokers, who stand atop the list with an average pretax margin of 14%. While confidence in the markets is shaken and competition from E*Trade and Charles Schwab is stiff, trusted brokers able to develop a book of business by giving financial advice (not simply executing trades) can still do well. All it takes is a computer, a speedy Internet hookup and some trading software from the likes of Automatic Data Processing . Typical commissions: 2% to 3% of the value of each trade.
Just about every company has a website that has the potential to collect data from its customers. Furthermore, many businesses store their customers' data, personal information – even credit card numbers – in their company computers. But, how many smaller firms can honestly say they know the data is safe from identity thieves and hackers? Most small companies can't afford to hire a full-time data security specialist. That's where your home-based security consulting business comes in. If you've got a background in IT, you could be working as a consultant helping small businesses shore up their data security.

Another big suggestion is finding small and easy ways to test business ideas and assumptions. I think this is implicit in your post. For example, if you have an idea for a digital course, you may do a free webinar on the same topic first. If you can’t get enough people to show up for a free webinar, then there probably isn’t enough interest for a paid product on the topic.
If you don't find what you're looking for there, here's a list of the 45 best places you can learn to code for free. Once you command a knowledge of HTML, Ruby, Python, Javascript, or CSS, you can start a freelance business as a side business idea to build your portfolio while you still hold onto your full-time job. Listen to my podcast interview with Laurence Bradford about her journey to become a freelance web developer, too. And over time, you'll build more relationships, have more experience and eventually take this side business idea over to becoming a full-time source of income.

If you have a way with words and know how to make the keyword-friendly, beautifully designed, SEO-optimized landing pages, why not charge other companies for your services and turn it into a money-making side business idea? Even a short landing page is worth a couple hundred bucks in most cases, and so much more if you know how to pitch your prospects well. If you want to get started with your business idea of becoming a landing page specialist or freelance copywriter, check out Len Smith and Sean Kaye's awesome course on Udemy, Copywriting Secrets: How to Write Copy That Sells.
The first step in getting a top ranking in the search engines is to submit or suggest your site to them. In other words, you have to provide them with details about your small online business site. You want to make sure that the “spiders”–automated programs that crawl the web indexing sites for the search engines–find your site and include it in the search results.
Word of mouth and referrals are crucial to getting new clients. Satisfied customers “spread the good word” and are the secure foundation on which to build your business. Treat all customers with respect and demonstrate that you care by delivering top quality offerings and optimum customers service. Thank loyal customers with cards, exclusive specials, and other expressions of your appreciation. Remember it takes less effort and money to satisfy existing customers than it does to get new ones.
To be successful, home-based business owners need to be aware that time-stealing temptations exist and take steps to counteract digressions before they turn into habits. If distractions seem overwhelming, the first step is to analyze the situation. If the problem lies with household chores, eating, or the television, the solution may be to get the distractions out of sight. If the problem involves family members or friends and neighbors, it may be necessary to have a frank discussion or family meeting concerning work time and free time. Options for resolving people conflicts include moving the office to another part of the house, hiring a baby-sitter or arranging for day care, or not taking personal calls during business hours. Ideally, an entrepreneur should set up a daily work schedule, try to work diligently for several hours at a time, and then take a break as a reward.
The main driving force behind the growth of home-based businesses is the increasing capability and availability of computer and communications technology. Powerful yet affordable home computer systems equipped with modems allow people to send and receive messages, transfer data, and conduct research from their homes, largely eliminating the need for those employed in such endeavors from having to commute to a place of employment. Similarly, sophisticated software programs offering applications in desktop publishing, database management, financial management, and word processing enable one individual to do the work formerly handled by an entire support staff. In addition, the widespread use of cellular phones, pagers, voice-mail systems, and toll-free telephone numbers has enhanced the ability of home-based business owners to remain connected to the outside business world. Rapid improvements in technology have enabled large numbers of home-based business people to earn the same income they could at a regular jobs while also gaining a number of lifestyle benefits. Another important factor in the growth of home-based businesses is the transformation of the American economy from a product orientation to a service orientation. Since service businesses generally have no need to store inventory or run production machinery, they are less disruptive and more adaptable to a neighborhood environment.
Building a solid customer base is much easier said than done. At the heart of the process is creating an organization that values its current customers and goes out of its way to ensure their satisfaction and happiness. Customers are smart — they can tell whether they are high or low on a company’s list of priorities. If they sense that you don’t care much about whether they do business with you, they’ll likely jump ship as soon as another company that really does care about them comes along.
Thanks for sharing these top 10 mistakes. Sometimes I think these “top failures/mistakes” posts are even more helpful than the usual “top 10 best advices” type of posts, since they give people concrete ideas about what they should avoid. For me, the biggest setback was and still is number 7, wasting too much time thinking and not enough doing. One of my favorite quotes regarding this is by Napoleon: “Take time to deliberate, but when the time for action comes, stop thinking and go in.” 
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